Like any software implementation, marketing automation poses risk. These 10 tips can help you avoid failure.



Business - Manufacturing - Best practice - Automation - Home Automation

Marketing automation provides three core benefits and can extend into other areas of the business.



Business - Marketing - Marketing and Advertising - Consulting - Twitter

Marketing automation can help a department, with information housed in a central location, but it's a complicated technology.



Marketing - Manufacturing - Technology - Business - Automation

A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential.



Business - Business case - Marketing automation - Manufacturing - Automation

Former HP CEO Mark Hurd brings much needed hardware experience to his new job as co-president of Oracle, but most customers don't tune in closely to the game of musical chairs being played in the executive suite.



Mark Hurd - Oracle - Hewlett-Packard - Oracle Corporation - President

Former HP CEO Mark Hurd brings much needed hardware experience to his new job as co-president of Oracle, but most customers don't tune in closely to the game of musical chairs being played in the executive suite.



Mark Hurd - Oracle - Hewlett-Packard - Oracle Corporation - President

Is the contact center a funny place? It has that potential says Greg Levin, who writes contact center parody songs and has recently penned a book on call center best practices.



Customer relationship management - Call centre - Business - Financial services - United States

Is the contact center a funny place? It has that potential says Greg Levin, who writes contact center parody songs and has recently penned a book on call center best practices.



Customer relationship management - Call centre - Business - Financial services - United States

The ubiquity of smartphones and consolidation like SAP's acquisition of Sybase could mean a shot in the arm for mobile CRM.



Sybase - SAP - SAP AG - Customer relationship management - ERP

Most companies decentralize customer data analytics teams, but a centralized approach better ensures that analytics expertise is shared company-wide, according to Forrester Research.



Forrester Research - Business - Data mining - Decentralization - Customer Management

SAP’s acquisition of Sybase means new things to consider when planning a long-term mobile CRM strategy. Find out what the acquisition means for mobile CRM.



Sybase - SAP - SAP AG - ERP - Consultants

Data governance programs are often overlooked, pushed aside and just plain ignored through a lack of executive interest and funding. But some technology professionals are making the most of the situation.



Data governance - Technology - Business - Master Data Management - Data Warehousing

Rosetta Stone has launched a program to use Facebook as a customer service channel. It’s all part of a company-wide initiative to be more social.



Facebook - RosettaStone - Customer service - Business - Social network

Rosetta Stone has launched a program to use Facebook as a customer service channel. It’s all part of a company-wide initiative to be more social.



Facebook - RosettaStone - Customer service - Business - Social network

While the big news at the SAP-Sybase event centered around the combined mobile platform there were a few other interesting tidbits, particularly in the “deep dives” held after lunch.



Sybase - SAP - ERP - Consultants - SAP AG

Data analytics can help drive better business decisions, according to users and analysts. But creating an analytics business culture usually requires high-level executive support.



Business - Data analysis - Databases - Data mining - Data Warehousing

SAP and Sybase are making a big play for Oracle database and business applications customers, according to industry experts.



Sybase - SAP AG - Databases - SAP - Oracle Database

SAP today revealed its plans for Sybase, its newly acquired subsidiary, that will allow developers to build mobile applications that can access data from SAP's applications on any device.



Sybase - SAP - SAP AG - ERP - Consultants

For years, IBM has worked around the periphery of CRM. With its acquisition of Unica that may have changed.



IBM - Unica - Business - Hardware - Marketing

Big Blue is digging deeper into the CRM market with the acquisition of Unica for $480 million, building on its Coremetrics and Sterling Commerce deals.



Unica - IBM - Sterling Commerce - Coremetrics - Business